Early Bird discount ends at 11 pm on 1st MarchAfter that price will be Rs 700

About the speakers:

Caroline D'Cruz, Deputy Editor at iDiva.com

• At iDiva, she currently manages a team of 25, catering to a millennial audience, helping brands target their content & meeting reader expectations in terms of content delivered while keeping up with trending topics
• Prior to that at Harper's Bazaar Bride, she helped set up the website, recruited suitable candidates, helped with print sales and advertising as well as digital promotions
• Before that at POPxo, she helped set up a team for branded content, helped brands market their content on POPxo & bridged the gap between young readers and brands catering to them

Ramya G. Sri, Brand Consultant ex: Content & Creative Head, UrbanClap

• She is currently working on launching an online publication of a series of narratives from across India, about sustainability, innovation and reinvention
• As a Creative Consultant for UrbanClap, she launched some key TV and online brand film projects for UrbanClap in 2018
• As head of Content and Creative at UrbanClap she was responsible for all branded content including video content like TVCs, online paid advertising, organic brand films, and written content like e-mailers, blogs etc

Sabari Saran, Sr Content Creator, HT Mint

At HT Mint, he is responsible for:

• Writing well-researched personal finance trends stories
• Rewriting and editing all print copies
• Conceptualising graphic ideas
• Editing Mint Asia personal finance pages (Mint’s weekly Singapore edition)

Case Studies & Discussion around:

• Content Curation - How to decide what to write and why?
• Content Writing - The process of writing an article or a blog
• The marriage - How to marry content with marketing?
• Traffic management - How to acquire visitors, retain them, and make them share your content
• Sources - How do strengthen your platform to be visible on sources that matter
• Benchmarking - How to measure the effectiveness or the lack of it of your content
• Orbit shift - How to take your website/blog to the next level with paid channels
• Brand impact - How to manage the impact of your content on your brand

Who should attend?

• Content creators, writers
• Entrepreneurs, Business Owners
• Marketers, Social Media Managers, Community Managers
• Social Media Influencers
• Marketing and Management Students