Why This Workshop:

• Ideation is the creative process of generating, developing and communicating new ideas.
• These ideas can be for starting a new business, a new product, new content, or even just inventive ways of talking about or marketing an existing product or service.
• In an ideation session, you introduce new stimuli to excite people’s brains in a new way.
• Purpose of this workshop is to create a shift and change in the way people think things.

Why LEGO SERIOUS PLAY:

• The LEGO® SERIOUS PLAY® methodology is an innovative, experimental process designed to enhance innovation and business performance.
• When You Build in the world, You Build in Your Mind.
• Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process.
• This workshop introduces new stimuli to excite participants brains in a new way.
• It’s totally experiential.
• From the outside, a LEGO® SERIOUS PLAY® workshop may just look like playing with Lego, but the structured process elicits deep thinking & powerful idea generation.
• LEGO® SERIOUS PLAY® methods draw on extensive research led by Johan Roos and Bart Victor that looked at applications of the method in business, organizational development, psychology, and education.
• In essence, this method works because deep learning and collaboration can more easily be provoked when people build ideas with their hands rather than just talk about them.

Who Should Attend This Workshop:

• If you like to generate more ideas for your product or services to enhance your business then this workshop is for you.

• If you just want to understand the process of generating ideas then this workshop is for you.

• If you want to expand your horizon of thinking then this workshop is for you.

• If you are professional and want to generate ideas for a particular area of your work which will help you and your organization move further then this workshop is for you.